Think about the topics you want your community members to talk about, and make channels that match.ĭepending on your objectives, you can make your server a Community server with added promotion features and analytics. Since Unwinnable is a pop culture criticism site, most of our Discord discussions happen in channels dedicated to mediums like TV and games. Or maybe you want to share brand updates-make sure to give them a dedicated channel. For example, if you want to build a community for your customers, you could make channels based on everyday discussion topics like pets or TV. Make sure your channels tie back to the goals you set for your community. Voice channels allow the people who enter it to talk over voice and video. Text channels let you communicate with text and photos like other messaging apps. NFT/crypto support: Discord recently considered adding NFT and cryptocurrency features, which could be positive or negative, depending on your stance.Īt Unwinnable, we originally had a Slack community for subscribers, but we switched to Discord because it would more likely be in regular use for our audience, lots of whom are gamers. You'll need to use Slack for permanent threads. Discord has a thread feature, but those threads eventually archive themselves. Discord's signature feature is its voice and video chatting, which could serve some communities better than others. (Slack limits the number of previous messages that free users can see.)Īudio and video capabilities. If you plan on including a knowledge base in your community, Discord lets you search all of your server's previous messages regardless of how many you have.
Discord works well for customers near the bottom of the marketing funnel: people who already know your organization and product. Younger, "geeky" audiences tend to use Discord more than older, less tech-familiar groups.įunnel stage. Age and buyer behavior will affect your audience's interest in using Discord. Discord tends to suit B2C businesses better than B2B since it's a casual platform originally meant for gamers.Īudience interests. Here are some factors that affect how well Discord could work for your community versus a platform like Slack: Decide if Discord is right for your brandīefore you invest time and resources into a Discord community, make sure it'll be a good fit for your brand.
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